The Soundtrack of Gen Z 30 Artists Defining an Era
Discover how Generation Z experiences music: their essential artists, favorite styles, and a curated playlist to understand the new wave of digital creativity and the unique gen z music taste.
What music does Generation Z listen to?
Gen Z doesn’t follow rules, they explore but above all value authenticity, diversity, and real messages that connect. The gen z music taste is characterized its eclectic nature and constant evolution.
Their tastes range from global alternative pop to hip hop, K-pop, and urban rhythms, seeking artists who convey genuine emotions and adapt to the digital world.
- They prefer authenticity over convention
- Great openness towards international artists
- They value digital connection and musical collaboration
- They turn to music to express individuality and diversity
- They connect deeply with songs that represent gen z culture and experiences
30 Essential Gen Z Music Artists
This is the must-know selection of singers and bands defining the sounds of digital natives. Do you know them all?
1. Billie Eilish – Pop/Alternative
2. Lil Nas X – Hip-Hop/Pop
3. Olivia Rodrigo – Pop
4. BTS – K-pop
5. Dua Lipa – Pop
6. Harry Styles – Pop/Rock
7. Ariana Grande – Pop/R&B
8. The Weeknd – R&B/Pop
9. Taylor Swift – Pop/Folk
10. Doja Cat – Pop/Rap
11. Travis Scott – Hip-Hop
12. Post Malone – Hip-Hop/Pop
13. Bad Bunny – Reggaeton/Trap
14. Megan Thee Stallion – Hip-Hop
15. Ed Sheeran – Pop/Folk
16. Drake – Hip-Hop/R&B
17. Lizzo – Pop/Funk
18. Shawn Mendes – Pop
19. Rosalía – Flamenco/Pop
20. Juice WRLD – Hip-Hop/Emo Rap
21. H.E.R. – R&B
22. Khalid – R&B/Pop
23. BLACKPINK – K-pop
24. Machine Gun Kelly – Pop Punk/Rock
25. Cardi B – Rap
26. Twenty One Pilots – Alternative
27. Polo G – Hip-Hop
28. Justin Bieber – Pop/R&B
29. Kali Uchis – Soul/Indie Pop
30. J. Cole – Hip-Hop/Conscious Rap
Spotify Playlist: Sounds of Generation Z
Listen to our curated selection featuring the best of the new digital era:
Do you have a must-add artist? Leave your suggestion to improve the playlist.
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