The Soundtrack of Gen Z: 30 Artists Defining an Era
Discover how Generation Z experiences music: their essential artists, favorite styles, and a curated playlist to understand the new wave of digital creativity.
What music does Generation Z listen to?
Gen Z doesn’t follow rules, they explore but above all value authenticity, diversity, and real messages that connect.
Their tastes range from global alternative pop to hip hop, K-pop, and urban rhythms, seeking artists who convey genuine emotions and adapt to the digital world.
- They prefer authenticity over convention
- Great openness towards international artists
- They value digital connection and musical collaboration
- They turn to music to express individuality and diversity
30 Essential Gen Z Music Artists
This is the must-know selection of singers and bands defining the sounds of digital natives. Do you know them all?
- Billie Eilish – Pop/Alternative
- Lil Nas X – Hip-Hop/Pop
- Olivia Rodrigo – Pop
- BTS – K-pop
- Dua Lipa – Pop
- Harry Styles – Pop/Rock
- Ariana Grande – Pop/R&B
- The Weeknd – R&B/Pop
- Taylor Swift – Pop/Folk
- Doja Cat – Pop/Rap
- Travis Scott – Hip-Hop
- Post Malone – Hip-Hop/Pop
- Bad Bunny – Reggaeton/Trap
- Megan Thee Stallion – Hip-Hop
- Ed Sheeran – Pop/Folk
- Drake – Hip-Hop/R&B
- Lizzo – Pop/Funk
- Shawn Mendes – Pop
- Rosalía – Flamenco/Pop
- Juice WRLD – Hip-Hop/Emo Rap
- H.E.R. – R&B
- Khalid – R&B/Pop
- BLACKPINK – K-pop
- Machine Gun Kelly – Pop Punk/Rock
- Cardi B – Rap
- Twenty One Pilots – Alternative
- Polo G – Hip-Hop
- Justin Bieber – Pop/R&B
- Kali Uchis – Soul/Indie Pop
- J. Cole – Hip-Hop/Conscious Rap
Spotify Playlist: Sounds of Generation Z
Listen to our curated selection featuring the best of the new digital era:
Do you have a must-add artist? Leave your suggestion to improve the playlist.
